Sid Lee partnered with Volcan De Mi Tierra, the newest edition to the Moët Hennessy family, to create an authentic brand that sets itself apart from other tequilas on the market. Wanting to redefine tequila, Sid Lee took a departure from the idea of a party spirit to showcase a more modern, craft spirit. Volcan’s beautiful product of the terroir came to life and was introduced to the world through photography, a brand book, website and social media executions.
Categories: Branding, Website Design Company: Sid Lee NY
Tools: Adobe Suite, Keyshot Role: Concept Development, Logo & Package exploration