As a UX Designer on the BMW USA account, I was responsible for redesigning vehicle product pages for BMW USA. I established an understanding of all requirements spanning a range of stakeholders and was responsible for recommending design solutions that will work across all digital device types- phone, tablet, desktop.

The objective of this project is to refresh the product pages for the BMW7 series with us introducing the new branding. This is to give the user the best possible experience given the current assets and introduce several new components and a structure that will be used throughout future product detail pages.

Role:  UX Designer, UX Researcher     Tool: Sketch, Principle

User Flow Map

Delivered awareness of the new BMW 7 Series with the design research and User interviews. I worked on contents strategy and make new user flow for BMW 7 series Product Detail Page. 

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Design Mood Board

Created new design components that can use elsewhere on BMW 7 series pages. I delivered design mood board and visual contents for BMW 7 Series Product Overview pages.

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Created a scalable and responsive design solution for Desktop and mobile version with the engaging design contents.

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Final Design 1 -  BMW 7 Series Overview Page


Final Design 2 -  BMW 7 Series Product Detail Page

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Annotate UX Deliverables & Design Q/A with developers

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