Mercedes-Benz Chatbot
R/GA had been asked to deliver Mercedes-Benz Chatbot to intrigue potential buyers and assist our existing customers. It will motivate the next generation of drivers to lust after Mercedes-Benz.
Categories: Concept development, Experience Design, UX Research, Information Architecture, Wireframing,
Role: My responsibilities included concept development, UX design, wireframing, prototyping and high- fidelity mockups.
Team: R/GA Experience Design
OBJECTIVE
How might we create a chatbot to intrigue potential buyers and assist the existing customers?
Chatbot can lead to a common goal – namely to allow marketers to better connect with customers and offer something digitally distinctive. Recent research from Forrester has shown that 5% of companies worldwide were using chatbots regularly, while 20% were piloting them. An additional 32% were planning to use or test them in the coming year.
CAR PURCHASE JOURNEY & TOUCHPOINTS
INSIGHTS
Key takeaways from a modern buyer’s journey
IDEATION & PAPER WIREFRAMING
With the key takeaways from a modern buyer’s journey, I worked on developing concepts for Mercedes Benz Chatbot and wireframing them.
SKETCH WIREFRAME PROCESS
Due to a non-disclosure agreement, final work cannot be shown just yet, but I'd be happy to talk about my experiences in person 🙂